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We are delighted to welcome you to the 2026 Ferrari North America Dealer Annual Meeting, taking place February 11-12, 2026, at the legendary Waldorf Astoria New York.

Newly reopened in 2025 after a meticulous decade-long, $2-billion restoration, Waldorf Astoria New York embodies the sophistication and prestige of New York’s Fifth Avenue, with a history as grand and illustrious as the city itself.  The Art Deco landmark, updated extensively inside and out, provides the perfect setting for the Ferrari North America Dealer Annual Meeting.

To confirm your participation, click the “Register” button at the top of this page.  Once you have completed your registration you will be prompted to reserve your hotel room within the Ferrari Dealer Annual Meeting room block.

Contact our concierge team with any questions or concerns at concierge@ferraridam.com or by calling 201.383.5542.  They are available between the business hours of 9:00 A.M. - 5:00 P.M. EST.

Details

Start: February 11, 2026
End: February 12, 2026

Waldorf Astoria New York, Park Avenue, New York, NY, USA

301 Park Avenue
10022 New York NY
United States

LOCATION & HOTEL

Waldorf Astoria New York
301 Park Avenue
New York, NY 10022

BOOKING A ROOM
Please note that the Dealer Annual Meeting room block at the Waldorf Astoria has closed.  You may contact the hotel directly at the number below to see if they are able to accommodate any additional hotel needs.

Ferrari North America has negotiated a discounted rate for attendees of the Dealer Annual Meeting. Rooms are available at a nightly rate of $795.00 + tax and fees. The discounted rate will be available through Friday, January 16, 2026, or until the room block is full, whichever comes first. Once the room block is full or after the cutoff date, the hotel will accommodate reservation requests as they are able, based on rates and availability at the time of the request.

The number of rooms is limited and available on a first-come, first-served basis. Once you have completed your event registration, you will be prompted to book a hotel room. If you have already registered but did not book a room, you can do so via one of the following methods:

  • Call (212) 355-3000 and reference the “Ferrari Dealer Annual Meeting” room block.

Please arrange your travel accordingly based on the meeting agenda.

MISCELLANEOUS HOTEL INFORMATION:

All reservations at the Waldorf Astoria include the following amenities:

  • Aesop bath products
  • Rain Shower
  • Frette Linens 
  • Fully-stocked, top-shelf minibar 
  • Espresso Machine
  • Complimentary coffee and tea
  • Complimentary Boomerang water bottles, replenished daily
  • 24-hour in-room dining
  • Iron & ironing board
  • Auto wake-up service
  • Hairdryer
  • Desk-level power outlets
  • 24-hour housekeeping
  • Daily turndown service
  • High-speed internet access
  • Remote-control curtains and shades
  • Tablet directories
  • 55" HD flat-panel TV
  • 24-hour, 10,000 sq. ft. fitness center.

Check-in time is 4:00 P.M.; check-out time is 12:00 P.M.  Guests arriving before check-in time will be accommodated as rooms become available. The hotel will gladly store baggage for those arriving early when rooms are unavailable and for guests attending functions on departure day.

The discounted rate may be available if you would like to extend your stay beyond the event dates available to book online.  Please contact the hotel directly to check on availability at (212) 355-3000.

AGENDA

WEDNESDAY, FEBRUARY 11, 2026 THE JAZZ CLUB AT AMAN NEW YORK – Dress Code: Business Casual

6:00 P.M. - 9:00 P.M. | WELCOME RECEPTION 


THURSDAY, FEBRUARY 12, 2026 THE WALDORF ASTORIA NEW YORK – Dress Code: Business Attire 

7:30 A.M. - 9:00 A.M. | BREAKFAST | JADE ROOM

9:00 A.M. - 1:30 P.M. | FNA DEALER ANNUAL MEETING | GRAND BALLROOM

1:30 P.M. - 3:00 P.M. | LUNCH | JADE ROOM

3:00 P.M. | FNA DEALER ANNUAL MEETING CONCLUDES

 

 

 

FAQs

If I have registered, do I still need to book a hotel room?

  • YES! Please make certain you have booked a hotel for your stay within our block at the Waldorf Astoria New York. Please visit the 'LOCATION & HOTEL' page for more information.  It is requested that all dealer participants who are not local to New York City book their accommodations within the Dealer Annual Meeting room block at the Waldorf Astoria.

Am I able to bring a guest to the Welcome Reception on February 11?

  • Unfortunately, we are not able to accommmodate guests of attendees at the welcome reception; only registered attendees will be permitted to attend.

Will transportation to the hotel be provided for attendees?

  • Attendees are responsible for their own for transportation between the airport and hotel.

Where can I find the agenda for the event? 

  • Please visit the 'AGENDA' page for an up-to-date schedule.

If I am flying in for the event, where should I fly to? 

  • The main options for flying into New York City are John F. Kennedy International Airport (JFK), LaGuardia Airport (LGA), and Newark Liberty International Airport (EWR).  JFK is best for international flights and is a major hub, while LGA is a convenient option for domestic travel to Manhattan.  EWR is located in New Jersey and is a good choice for those traveling to Manhattan.

Is parking available at the Waldorf Astoria New York? 

  • Valet parking is available at the hotel at a rate of $85.00 plus tax per 24 hours.  

If I am not renting a car, what are my options for getting to the event?

  • Rideshare (Uber / Lyft) and taxis are prevalent in New York City. Upon arrival at the airport, please follow signage to “Ground Transportation and Rideshare”, and request a driver via your preferred transportation method.

What is the weather typically like in New York City in February?

  • February in New York City is cold and wintry, with average daily high temperatures ranging from 40°F to 45°F (4°C to 7°C) and low temperatures typically between 28°F and 32°F (-2°C to 0°C).  Snow and a significant wind chill are common, so warm clothing is essential.  We advise you to check the region’s weather forecast prior to travel and pack accordingly.  A coat and layers are recommend.

Are dining and entertainment available near the Waldorf Astoria New York?

  • The evening prior to the Dealer Annual Meeting, Ferrari North America invites you to attend a welcome reception from 6:00 - 9:00 P.M. on Wednesday, February 11, where a light meal and beverages will be served.
  • Breakfast and lunch will be offered to all attendees during the meeting hours on Thursday, February 12.
  • There are several high-end restaurants and retailers located a short distance from the hotel. The hotel concierge can provide additional recommendations.  When venturing out at night, rideshare or taxis are recommended.

If I am extending my stay in New York City, are there recommendations on what to do?

  • You can check the NYC tourism website for further information and suggestions on what to do during your stay.